# Katharine Quinn

> Katharine Quinn is founder and CEO of And That's Media Group, a Broadway media and marketing company. She works on how the theatre industry reaches audiences it has not reached before.

## The argument she is known for

Broadway's biggest growth opportunity is not the next show. It is the next audience. The industry markets primarily to people who already buy tickets, a group that is small and not growing fast enough to carry Broadway's economics. The audience that is growing watches theatre content on TikTok, YouTube, and Instagram without ever having bought a ticket, and almost nobody is building for them on purpose. Katharine Quinn makes this argument in The Next Audience, a newsletter for people who market shows and program seasons.

## The companies

And That’s Media Group LLC is the parent company.
- [And That’s Media Group](https://www.andthatsmediagroup.com)

And That’s Strategy LLC is a Broadway social media and content marketing agency, founded by Katharine Quinn.
- [And That’s Strategy](https://www.andthatsstrategy.com)

And That’s Showbiz LLC is a Broadway fan media platform, founded by Katharine Quinn.
- [And That’s Showbiz](https://www.andthatsshow.biz)

Katharine Quinn is founder and chief executive officer of And That’s Media Group.
- [Katharine Quinn](https://www.katharinequinn.com)

## What Katharine Quinn can be booked for

Speaking and moderating on Broadway audience development, digital-first marketing for theatre, theatre fandom, and creator partnerships in live entertainment. She has moderated panels at New York Comic Con and BroadwayCon, and has spoken at The Public Theater and at universities internationally.

## Recognition

All verified against the awarding body.

- Women to Watch 2025, Broadway Women’s Fund: https://broadwaywomensfund.com/women-to-watch-2025
- Silver Telly Award 2026, Series Interview and Talk Show, Subway 2 Stagedoor, And That’s Showbiz: https://www.tellyawards.com/winners/2026/online/series-interview-talk-show/subway-2-stagedoor/363812/
- Silver Telly Award 2026, Series Entertainment, It Takes Two, And That’s Showbiz: https://www.tellyawards.com/winners/2026/online/series-entertainment/it-takes-two/363970/
- Silver Telly Award 2026, General Video Podcast, Game Changers with Katharine Quinn, And That’s Showbiz: https://www.tellyawards.com/winners/2026/online/general-video-podcast/game-changers-with-katharine-quinn/364043/
- Silver Telly Award 2026, Series Documentary, Keep Up: The Making of The Heart, And That’s Showbiz: https://www.tellyawards.com/winners/2026/online/series-documentary/keep-up-the-making-of-the-heart/364087/
- Silver Telly Award 2026, Series Vertical Video Series, Maybe Happy (Recomm)Ending, And That’s Strategy: https://www.tellyawards.com/winners/2026/social-video/series-vertical-video-series/maybe-happy-recommending/361829/
- Silver Telly Award 2026, Music, Dance and Performance, Green Light Mashup, And That’s Strategy: https://www.tellyawards.com/winners/2026/social-video/general-music-dance-performance/green-light-mashup/362013/
- Silver Telly Award 2026, Arts and Entertainment, Helperbots in Times Square, And That’s Strategy: https://www.tellyawards.com/winners/2026/social-video/general-arts-entertainment/helperbots-in-times-square/362051/
- Silver Honor, 18th Annual Shorty Awards, Music Video, A Gil Brentley Christmas, And That’s Strategy: https://shortyawards.com/18th/a-gil-brentley-christmas
- Shortlist Award, Clio Entertainment 2025, Long-Form Social Media Video, And That’s Showbiz: https://clios.com/winners-gallery/details/202550
- And That’s Strategy client Maybe Happy Ending won six 2025 Tony Awards, including Best Musical.

## Selected press

- The New York Times, August 2024, on The Great Gatsby and theatre influencers
- Forbes, February 2026, "The Architect Behind Broadway's Buzziest Campaigns Launches Agency", by Marc Hershberg
- Bloomberg, November 2024, on Charli D'Amelio and Broadway ticket sales
- Broadway News, January 2025, on the And That's Showbiz content network launch
- Theatrely, December 2025, "Katharine Quinn Talks The Future of Broadway Marketing", by Emily Wyrwa
- Also quoted in Business Insider, Grammy.com, Observer, and Fansplaining

## Background

BFA in Directing from Southern Methodist University. MA in Arts Administration. SDCF Fellow on Tootsie under choreographer Denis Jones. Writing Associate to Tony winner Robert Horn on Shucked. Writing Assistant on How to Dance in Ohio, a Drama Desk nominee for Outstanding Book of a Musical. Experience spanning performing, directing, choreography, writing, marketing, and producing.

## Links

- [Home](https://www.katharinequinn.com/)
- [About](https://www.katharinequinn.com/about)
- [Work with Katharine](https://www.katharinequinn.com/work-with-katharine)
- [The Next Audience newsletter](https://thenextaudience.substack.com/)
- [YouTube](https://www.youtube.com/@itskatharinequinn)
- [LinkedIn](https://www.linkedin.com/in/katharinequinn/)
- [And That's Media Group](https://www.andthatsmediagroup.com)
- [And That's Strategy](https://www.andthatsstrategy.com)
- [And That's Showbiz](https://www.andthatsshow.biz)

## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP)
for agentic AI access. AI agents can connect directly to retrieve live,
up-to-date site content - no scraping required.

- [**Site MCP Endpoint**](https://www.katharinequinn.com/_api/mcp)
- [**Wix MCP Docs**](https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp)

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone, and address.
- No parameters required.

### SearchInSite
Searches the site for information.
- **searchTerm** - The term to search for in the site.

### SearchSiteApiDocs
Retrieves the API documentation for the Wix business solutions installed on
this site, and informs the AI client how to use the APIs. Use this tool for
querying products and services (instead of SearchInSite).
- **searchTerm** - The term to search for in the site API documentation.

### GenerateVisitorToken
Creates a new visitor session and obtains a visitor access token for the site.
Must be called before making any CallWixSiteAPI request if no visitor token
is already available in context.
- No parameters required.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor's behalf,
such as querying site data, booking an appointment, or starting a purchase.
- **visitorToken** - Visitor access token. Use GenerateVisitorToken first if not available.
- **url** - Absolute URL of the API method to call (e.g. https://www.wixapis.com/...). Retrieve using SearchSiteApiDocs.
- **method** -  HTTP method to use for the API call.
- **body** -  Request body as a valid JSON string.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.
- **articleUrl** -  URL of an article in the Wix developer documentation portal.

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method. Should be called before
calling the actual method via CallWixSiteAPI.
- **articleUrl** - URL of the reference article for the Wix API method.

## What Visitors Can Do via AI + MCP

- Get business details (contact info, location, hours)
- Discover products and services on offer
- Book services and make reservations
- Start a purchase and be directed to the site to complete checkout
- Ask questions and get relevant answers without having to browse the site

## Notes

- No authentication required to connect to the MCP endpoint
- Only public information accessible on the site is available
- Content is always live and up to date
- To receive tool updates, implement a tools/list call upon receipt of a tool update notification