Broadway markets to the people who already buy tickets. That group is small, it is aging, and it is not growing fast enough to carry the industry’s economics. The audience that is growing is watching theatre content on TikTok, YouTube, and Instagram, often without ever having bought a Broadway ticket, and the industry is not meeting nascent audiences where they are.
Katharine Quinn built two companies to do it. And That’s Strategy runs the social and content marketing for Tony-winning productions. And That’s Showbiz reaches millions of Broadway fans who have not yet been to a Broadway show.
Broadway social media and content marketing agency
Social and content marketing for Tony-winning productions, on Broadway, in London, and on tour.
Broadway fan media platform
Production marketing, content, influencer, and brand partnership work is handled by And That’s Strategy.
“Their ability to develop, engage, and harness the power of fandom is second to none.”
Social, content, influencer, and brand partnership work for productions is handled by And That’s Strategy, a Broadway social media and content marketing agency.
Editorial collaborations, sponsorships, and media partnerships are handled by And That’s Showbiz, a Broadway fan media platform.
Speaking, moderating, advisory, and press.
A newsletter on where Broadway’s next generation of ticket buyers comes from. Written for the people invested in the evolution of the theater industry.
Conversations with the people changing how Broadway reaches its audience.
A Silver Telly Award winner, 2026.
Pulitzer winner Bess Wohl on Liberation
Tony-nominated choreographers bring ballroom to Broadway
Chris Gattelli on the Broadway Avengers in Schmigadoon!
The Lost Boys is the most technically insane show on Broadway
Eva Price on Liberation, Titanique, and the shows she’s obsessed with
Why Schmigadoon works when nothing else like it has
Katie Spelman on The Notebook’s most beautiful number
Four Broadway shows at once
24 Broadway shows by 30
