What she speaks about
The Next Audience
Where Broadway’s next generation of ticket buyers comes from, and why the industry keeps marketing to the people it already has.
Digital-First for Institutions That Were Not Built That Way
What actually changes, structurally, when a production or a house treats digital as the front door rather than a channel.
Theatre Fandom as an Audience Strategy
How theatre fan communities actually behave, and what marketing to them looks like when it is done seriously.
Creator Partnerships in Live Entertainment
What works, what does not, and what a real creator partnership costs.
The Next Audience Audit
A fixed-scope, fixed-fee consulting engagement for theatre owners, presenting houses, regional and nonprofit theatres, festivals, ticketing and fan platforms, and brands entering theatre. Katharine assesses how an organization reaches, converts, and keeps audiences it does not currently have, and delivers a written strategy with a ranked action list, walked through once with leadership or the board.
Fixed fee, quoted per engagement.
Leadership intensives
A half or full day consulting session with your leadership team or board, applied to your audience, ending in a written plan.
Katharine also holds a small number of advisory seats with companies building for live entertainment audiences.
Where she has spoken
- The Public Theater
- New York Comic Con (moderator)
- BroadwayCon (moderator)
- 92Y (Women in Power Mentor)
- New York University
- Oklahoma City University
- Royal Conservatoire of Scotland
“Working with And That’s Strategy on social media and partnerships, from planning to execution, is a tremendously smart, insightful, and outstanding experience. Katharine and team have the knowledge, the enthusiasm, and the drive to lift brand voices with terrific results.”
The booker’s toolkit
Three bio lengths, a print-resolution headshot, and the fact sheet. Each bio opens in place; the full kit lives on the press page.
25-word bio
Katharine Quinn is founder and CEO of And That’s Media Group, parent of Broadway marketing agency And That’s Strategy and Broadway media platform And That’s Showbiz.
75-word bio
Katharine Quinn is founder and CEO of And That’s Media Group, parent company of And That’s Strategy, the marketing agency behind productions including The Great Gatsby and Maybe Happy Ending, winner of six 2025 Tony Awards including Best Musical, and And That’s Showbiz, a Broadway media platform that reached 15 million impressions in its debut season. She was named a 2025 Broadway Woman to Watch and her work has been covered by The New York Times, Forbes, and Bloomberg.
175-word bio
Katharine Quinn is founder and CEO of And That’s Media Group, a Broadway media and marketing company founded in 2023. Its agency, And That’s Strategy, has run social and content marketing for productions including The Great Gatsby, Maybe Happy Ending (winner of six 2025 Tony Awards including Best Musical), The Notebook, Dirty Dancing, and Ken Rex, along with the Gatsby and Maybe Happy Ending National Tours. Its media platform, And That’s Showbiz, reached 15 million impressions in its debut season, producing original series with Tony winners and Broadway stars alongside partners including Netflix, Tao Group, and The Museum of Broadway.
Her belief is that Broadway’s growth depends on audiences the industry has not reached. She writes The Next Audience, a newsletter for the people invested in the evolution of the theater industry.
She was named a 2025 Broadway Woman to Watch by the Broadway Women’s Fund and a 2025 Women in Content Marketing finalist. Her companies hold seven 2026 Silver Telly Awards, a Shorty Awards Silver Honor, and a 2025 Clio Entertainment shortlist. Her work has been covered by The New York Times, Forbes, and Bloomberg.
