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August 5, 2024
Also quoted by Business Insider, Grammy.com, Fansplaining, and Observer.
Bios
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Katharine Quinn is founder and CEO of And That’s Media Group, parent of Broadway marketing agency And That’s Strategy and Broadway media platform And That’s Showbiz.
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Katharine Quinn is founder and CEO of And That’s Media Group, parent company of And That’s Strategy, the marketing agency behind productions including The Great Gatsby and Maybe Happy Ending, winner of six 2025 Tony Awards including Best Musical, and And That’s Showbiz, a Broadway media platform that reached 15 million impressions in its debut season. She was named a 2025 Broadway Woman to Watch and her work has been covered by The New York Times, Forbes, and Bloomberg.
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Katharine Quinn is founder and CEO of And That’s Media Group, a Broadway media and marketing company founded in 2023. Its agency, And That’s Strategy, has run social and content marketing for productions including The Great Gatsby, Maybe Happy Ending (winner of six 2025 Tony Awards including Best Musical), The Notebook, Dirty Dancing, and Ken Rex, along with the Gatsby and Maybe Happy Ending National Tours. Its media platform, And That’s Showbiz, reached 15 million impressions in its debut season, producing original series with Tony winners and Broadway stars alongside partners including Netflix, Tao Group, and The Museum of Broadway.
Her belief is that Broadway’s growth depends on audiences the industry has not reached. She writes The Next Audience, a newsletter for the people invested in the evolution of the theater industry.
She was named a 2025 Broadway Woman to Watch by the Broadway Women’s Fund and a 2025 Women in Content Marketing finalist. Her companies hold seven 2026 Silver Telly Awards, a Shorty Awards Silver Honor, and a 2025 Clio Entertainment shortlist. Her work has been covered by The New York Times, Forbes, and Bloomberg.
